PEM®
Giving customers a clear reason to choose PEM®
Overview
PEM®, a heritage brand within PennEngineering®’s portfolio, wanted to solidify their position as leaders in the market, with more competitors entering the market over recent years.
The brand needed to communicate their point of difference more clearly and develop a stronger articulation of why customers should choose them over their competitors.
Solution
Answering the question 'Why PEM®?'
We delivered a full brand audit and analysis of the market, alongside a series of stakeholder interviews to capture aspirations across the business, uncover the brand’s unique qualities, and align the team on direction.
From here, we developed a brand strategy and a brand promise that brought the key challenge of ‘Why PEM®?’ to life. We then developed an integrated marketing campaign to communicate this positioning, that went live across digital touchpoints and events.
Outcomes
One brand promise across every touch point
Market insight and stakeholder input shaped a shared direction for the brand.
PEM®’s strengths translated into a clear brand promise.
The new positioning came to life across digital channels and events.
