PennEngineering®

Futuristic server room corridor with glowing blue lighting along the floor and ceiling.

D cutaway architectural diagram of a data center facility with interactive colored location markers.

Two male engineers reviewing technical drawings and precision components in a workshop

3D render of a metallic industrial fastener element glowing against a blue background

A new market calling for a new approach

Overview

Since 2023, Blue Panda has supported global engineering business PennEngineering® with B2B brand and marketing strategy, campaigns, content and websites across its portfolio of 10+ brands.

PennEngineering® identified the AI server market as a key new business opportunity for their services. With an ’as soon as possible’ timeline to launch, we were challenged to create a campaign and new website showcasing a combination of their brands as a compelling service offering for design engineers, ultimately resulting in driving leads into the business.

Solution

Three specialist brands working as one

We developed a go-to-market strategy, creative campaign, website and a suite of marketing collateral. Built around the challenges facing design engineers, the campaign introduced a bold visual approach that reflected the technical expertise behind the offering.

The website brought the three brands together, with a clear structure to help engineers find relevant solutions and understand how the products fit into their applications. Interactive hotspots let users explore everything from the server room to individual applications and components. Using schematic-style imagery familiar to the audience, each layer revealed more detail, brining product specifications into context and helping engineers explore the areas relevant to their designs. The result also gave PennEngineering®’s sales teams a practical tool to guide product conversations and demonstrate the breadth of the combined offering.