Ford MS-RT
Brand storytelling becomes the differentiator in a crowded market
Overview
Blue Panda has led Ford MS-RT's marketing strategy for the past decade, driving brand awareness and qualified leads globally.
The world of commercial vehicle manufacturing is an easy category to blend into. Ford MS-RT's positioning rests on being the motorsport inspired, standout choice, so the brand carrying that story has to work as hard as the product does.
Our challenge was to build a distinctive, ownable brand that spoke directly to Ford MS-RT's audience and hold that positioning as the business scaled.
Solution
Building a brand that turns heads and moves the needle
We developed a distinctive brand that leaned heavily into Ford MS-RT’s motorsport heritage whilst mirroring the vehicle’s aggressive design.
The brand was rolled out across digital, print and instore in dealerships, ensuring the Ford MS-RT story was consistent across every touchpoint. This has also provided the foundation for the successful launch for a number of new models.
Blue Panda lead on strategy and delivery month on month across paid and organic social, website development, SEO, CRM, email, events, PR, influencer partnerships and content across written, static and video.
Over the past decade, Ford MS-RT has successfully expanded into ten new countries across Europe and Asia.
