BT Big Switch
Making a big change feel like a smart move for SMEs
Overview
With the traditional analogue phone network due to switch off in 2027, BT wanted to help small and medium sized businesses understand what the change meant for them. The aim was to build awareness, reassure businesses about the transition and demonstrate the benefits of switching to digital with BT.
Solution
Putting real business stories behind The Big Switch
We worked closely with the BT team to bring ‘The Big Switch’ to life through the experiences of small businesses that had already made the move.
Filming on location, we captured a series of long-form testimonials exploring their switch to digial and the benefits for their businesses. These real storeis put business owners at the heart of the campaign, making the transition feel relatable and achievable.
We the adapted the videos into a suite of social assets for BT Bsuiness’ paid and organic channels. Alognside the testimonials, we produced an animation explaining the upcoming switch-off and encouraging businesses to act ahead of 2027 which sat on a dedicated microsite, giving businesses a central place to find out more.
“These are going to come to life really well and help small businesses understand the importance of moving to digital. You’ve got a cracking team – a massive thank you”
