Nomia
A bold introduction to a smarter way to manage tail spend
Overview
Nomia is a UK-based AI-powered procurement platform that helps businesses take control of non-strategic tail spend by automating the source-to-pay process.
Following a rebrand, Nomia needed to introduce itself to the market and build trust in its AI-powered offering. The goal was to raise awareness, help businesses understand the importance of controlling tail spend and give a new name in B2B procurement a memorable introduction.
Solution
Putting a wild spin on tail spend
We created a bold campaign for LinkedIn and Google Ads, using animals with tails to give a complex procurement topic an instantly recognisable visual hook. Across static assets and animated GIFs, we paired the animal imagery with messaging that brough Nomia’s benefits into focus. The creative gave the brand a distinctive presence across both channels, making tail spend more approachable and Nomia harder to overlook.
Outcomes
A distinctive campaign that got Nomia noticed
Strong engagement across LinkedIn and Google Ads.
Increased visibility for the newly branded Nomia among its target audience.
Additional creative commissioned to build on the campaign’s early success.
