FORD MS-RT
BUILDING A GLOBAL BRAND
The Challenge
Ford MS-RT are a design-led automotive brand who build Ford-customised vehicles. They have built a strong and loyal following for their attention-grabbing vans and pick-up trucks over recent years.
Following their appointment as an official Ford one-stop-shop, Blue Panda have come on board as their automotive branding and marketing agency, aiding the development of their new brand positioning and strategy, alongside content creation and delivery of their monthly omnichannel marketing activity.
The Solution
Work so far has included a full brand repositioning and identity development following brand strategy workshops with key stakeholders and bespoke pen portraiture work. We developed a brand bible to communicate the brand development and repositioning within the business and beyond – including a full brand guidelines pack across all touchpoints.
Delivery of an omnichannel marketing strategy and a number of campaigns. The design, build, and activation of a bespoke website with transactional shop feature and configurator. We continue to support the business with monthly digital marketing and content production.
