DARTROOM
REBRANDING & RELAUNCHING A DIGITAL ART PLATFORM
The Challenge
Dartroom are a digital art trading platform, providing artists and collectors all over the world with an inspiring space to trade NFTs.
We worked with owners Stef and David to take the business into a more coherent and professional phase, reflective of its recent growth and ambitions for the future.
The Solution
Following a period of research to gain market insights, we ran immersive sessions and workshops to understand the brand’s target audiences, competitor landscape, and stakeholders wants and wishes for the future. The brand strategy was crafted with these learnings in mind – bringing to the fore the various needs of the identified audience group the business serves.
We developed the visual identity, strapline, tone of voice, and key messaging for the brand, alongside one of the Dartroom artists for an added layer of storytelling. Together we crafted a brand guidelines document that we have since used to create a new website platform, multiple social and digital assets including a suite of internal assets, website page design, and SEO optimisation. Various sub-brands have also been added to the business that support their ambition to be the go to platform for 1-of-1 digital art.
We relaunched the brand with a series of virtual art exhibitions, which we created the campaigns and content for, and continue to support with marketing initiatives and a content calendar of activity.
